Unacast bags $17.5M to do more with location data

Unacast bags $17.5M to do more with location data


Location tracking can seem pretty creepy if you’re the consumer being watched. But there’s big and growing business in tracking human movement and behavior, thanks to the ubiquity of smartphones. To wit: Unacast, a location data startup from Norway, has today announced a $17.5 million Series B round — to fuel expansion, including into his home turf of Europe.

The round has been led by White Star Capital, with European telco Telia joining as a strategic investor. Existing investors Open Ocean Capital and the Norwegian government-backed investment company, Investinor, both also participated.

Unacast is actually headquartered in New York, with its founders moving to the US early to be close to the initial target market. It now has 25+ US clients at this point, says co-founder…

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