Essential reportedly only shipped 88,000 phones in 2017

Essential reportedly only shipped 88,000 phones in 2017


Essential knew it had a hard road ahead of it. Andy Rubin and company acknowledged as much when they launched a handset aimed at taking on the likes of Apple and Samsung. Given that the company hasn’t issued anything in the way of official numbers thus far, a new batch of numbers from IDC are the best we have to go on at the moment — and things don’t look great for the product’s first half-year.

A tweet posted by research director Francisco Jeronimo puts the company’s total shipping at 88,000 units for 2017. We reached out to Essential about the report, but the company wouldn’t comment as is its policy with outside reports.

When I spoke to the company’s president and COO Niccolo de Masi the day the phone was launched, he called the handset a “long-term play,”…

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