39 million Americans now own a smart speaker, report claims

39 million Americans now own a smart speaker, report claims


One in six Americans now own a smart speaker, according to new research out this week from NPR and Edison Research – a figure that’s up up 128 percent from January, 2017. Amazon’s Echo speakers are still in the lead, the report says, as 11 percent now own an Amazon Alexa device compared with 4 percent who own a Google Home product.

Today, 16 percent of Americans own a smart speaker, or around 39 million people.

The holiday shopping season also seemed to have played a role in the increased adoption of smart devices in the U.S., with 7 percent of Americans reporting they acquired at least one smart speaker between Black Friday and the end of December, and 4 percent saying they acquired their first smart speaker during the holidays.

Both Amazon and Google used the holiday…

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