Alexa will have her own opinions on beer, TV shows and more

Alexa will have her own opinions on beer, TV shows and more


Alexa is starting to think for herself. The personal assistant that’s built into Amazon devices like Echo smart speakers and Fire TV may better distinguish itself from competitors like Google Assistant in the future by offering up not just facts or recommendations, but by having her own opinions on things that weren’t explicitly added to her programming.

This will come into play, in particular, in the living room and in home entertainment scenarios, where Alexa will start to offer consumers more than just information on what’s popular on TV tonight, for example, or what she thinks you might like to watch. She will also be able to offer what she personally recommends.

The idea is that speaking to an assistant shouldn’t be about performing fact-based queries via voice, but…

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