Facebook pushes pre-roll ads on Watch as it stops subsidizing Live

Facebook pushes pre-roll ads on Watch as it stops subsidizing Live


Everyone’s least favorite ads are coming to Facebook, but six-second pre-rolls will only appear on original Watch tab videos you purposefully view and not in the News Feed. Facebook is embracing pre-rolls after years of shunning them as it tries to make payouts to video creators sustainable. Facebook’s head of video Fidji Simo tells TechCrunch that it will not renew direct subsidies to Live News Feed video broadcasters, confirming a Digiday report about it halting payments that included $50 million in contracts for 140 publishers and celebrities.

“A lot of the deals … were always meant to be temporary,” says Simo. “We have been funding content for a while. We thought we’d launch a new type of format, and we tried to help publishers learn how to make that content…

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