Gfycat wants to fix your low-fidelity GIFs with machine learning

Gfycat wants to fix your low-fidelity GIFs with machine learning


We all love to share GIFs — and there are plenty of ways to do that, through online portals or keyboards — but often times because there is so much content, you’ll end up surfacing up a lower-fidelity GIF.

There can be plenty of copies of the same video clips as a GIF, or maybe it’s just difficult to capture and upload, but Gfycat hopes that it can be solved at a technical level. Gfycat is now making a big push on the technical front to make those GIFs look better and more discoverable as creators look to continue to upload content, regardless of what kind of quality or fidelity they are. And it’s more of a video problem than an image recognition problem, CEO Richard Rabbat said.

“We have scaled [through] creators through word of mouth, and they are just getting excited…

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