This app will help you figure out if you can fit that Costco-sized paper towel box in your apartment

This app will help you figure out if you can fit that Costco-sized paper towel box in your apartment


You’re probably going to get a better deal when you buy consumer products — like paper towels — wholesale, but at the same time you’re also buying a very, very large package of said consumer products. So, they might not always fit in your apartment.

Wholesale goods are the primary play for a startup called Boxed, a retailer looking to play the sort of digital-to-your-door Costco game. But there might be a bit of a challenge visualizing how big those packages are, so the company built an augmented reality tool to demo the sheer size of that massive box of Mac and Cheese you might buy through the app. All things said the AR demo is a little bit of a joke. Built during a hackathon, Fong said that it’s primarily a way to help get the brand out there.

It’s a fun little…

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