Apple introduces a new pay-per-install ad product called Search Ads Basic

Apple introduces a new pay-per-install ad product called Search Ads Basic


Apple today is introducing a new way for app developers to acquire users for their apps: it’s launching a pay-per-install advertising product called Search Ads Basic. The “basic” branding signals that this product is being aimed at smaller developers compared with the existing Search Ads product, which is now being renamed to Search Ads Advanced.

Launched last year, Search Ads have been one of the biggest changes to date in terms of improving discovery of mobile applications on the App Store. The idea with the original Search Ads product was to help developers better target potential users using specific information – like location, gender, keywords, and whether or not they’ve ever installed the app before.

After configuring a campaign, those ads would then appear at the…

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