Strava launches posts to bring athletes back for everything else beyond their workouts

Strava launches posts to bring athletes back for everything else beyond their workouts


When you walk upstairs at the Strava offices over on Third Street in San Francisco, you’ll find boards as tall as your typical human. They’re covered with images — screenshots of Instagram posts, comments and a whole lot of paper cutouts of other social networks printed onto little sheets — and they served as the launchpad for Strava’s latest product as it tries to continue to be the home for athletes and their activities.

It was a design exercise to discover how athletes were talking about their lives and adventures on platforms that were explicitly not Strava. After all, Strava was a place for activities, and not where you’d talk about the latest biking helmet. Now the design team and Strava hopes it has absorbed and learned everything it can from that kind of…

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