Nostalgia still marks the way forward for Nintendo

Nostalgia still marks the way forward for Nintendo

Nostalgia sells. No one knows that better than Nintendo. Much of the company’s intellectual property is well past the 30 year mark at this point, and yet it manages to find new scenarios for its most popular franchises year in and year out, reinventing its stable of characters for each subsequent platform.

This year’s E3 was another perfect example. There was no new hardware for the show and a number of the company’s biggest games were previously announced. Nintendo’s online presser rolled out trailer after trailer of familiar faces, and yet the showing was widely regarded as a triumph for the gaming giant by the online community and many in the press. The big takeaway? Give the people what they want.

Well, to a point, at least. Nintendo has remained…

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