Musical.ly gets into original content with new shows from Viacom, NBCU & Hearst

Musical.ly gets into original content with new shows from Viacom, NBCU & Hearst


Lip-syncing social network Musical.ly is getting into original content, thanks to new deals with Viacom, NBCU and Hearst, which will bring short-form video series to the app. However, unlike the original videos found on Snapchat – an app that’s often the next step up for the tween-age Musical.ly audience – these shows are designed to be interactive.

That is, the shows encourage Musical.ly’s users – a group who’s already comfortable making and producing videos to share with friends – to post their own personal responses to the shows using hashtags.

The news was first reported by Variety, which also notes the new show will be free to watch, and don’t initially include any ads or other forms of monetization. Instead, they’re designed to test the waters for original…

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