Razer has invested close to $20 million into Malaysia-based online payment firm MOL Global as part of a push to establish its virtual currency for gamers in Asia.
The deal sees Razer subsidiary ZV-Midas buy equity from existing backers MOL Investment and Hotel Resort Enterprise in a deal that values the MOL Global business at around the $100 million mark.
Gaming company Razer, which made its name selling high-end peripherals and gaming laptops, introduced its ‘zVault’ digital wallet and ‘zGold’ rewards program for its gamers back in March. The strategy seems like a long-term effort to keeps gamers’ money inside the Razer ecosystem, via its services and services of its partners, and bolster its e-commerce business through rewards and incentives.
This week’s investment…